Born in Rio de Janeiro, Brasil, Paula took to fashion at an early age. Her passion soon led her to a modeling career for 8 years in New York, Sydney, Milan, Germany, Los Angeles, and Miami. She earned a degree in Fashion Merchandise & Marketing from FIDM which inspired her to open and operate a women's accessories boutique for 4 years. In turn, this led her to become a lead personal shopper for Bloomingdale's and Nordstrom's Trunk Club.
 
All of this fashion experience allowed Paula to perfect the art of building confidence through your wardrobe. Her thought-leadership and style continue to help men and women of all ages discover and maximize their true personal style.